Best July 4th TV Sales: Save Big on Sony, LG, Samsung, Toshiba and More Right Now

A new TV makes a massive difference in your daily watching habits. It turns a normal TV show into a blockbuster with today’s technology. The only issue is the hurdle of the cost, so thankfully July 4th sales are in full swing to knock off hundreds from the typical asking price. Whether it’s Samsung, LG, Insignia, Hisense, Sony, Amazon Fire TVs or otherwise, we’re rounding up the best TV deals to take advantage of over the coming days. 

Make sure to check in regularly as many of these deals are limited in time, meaning they won’t stick around for long or could disappear once supplies run dry.

July 4th TV sales

Samsung / CNET

A record-low price for Samsung’s TU690T 65-inch model that comes with the TV-maker’s Crystal 4K processor. This is as cheap as we’ve seen it and it’s only available at this price via Best Buy. 

Insignia / CNET

A limited-time deal at Amazon brings this 65-inch Fire TV from Insignia down to its lowest ever price at the retailer. That 33% discount knocks it down to just under the $300 mark. That’s a pretty great deal for a TV with an LED 4K display and an Alexa voice remote. 

LG / CNET

A huge $700 discount has dropped LG’s entry-level OLED to a much more affordable price. With Dolby Vision and Dolby Atmos support and a 120Hz refresh rate, you can expect top picture quality.

Toshiba / CNET

A limited-time flash deal knocks this stunning Toshiba model down to its lowest-ever price at the retailer. That’s a 31% discount which equates to $200 saving for this huge 75-inch Fire TV with Alexa voice remote and access to all the latest streaming services. 

More July 4th TV sales

Should I buy a TV on July 4th? 

Deals on TVs crop up throughout the year, but July 4th tends to bring with it some of the biggest discounts outside of Black Friday. Last year’s models are likely to see some seriously steep savings and we also expect deals on 2024 models now they’ve been on the market for a little while. And if you miss out, Amazon Prime Day is around the corner, which will also offer great TV deals.

What else is on sale during July 4th? 

It’s not just TVs that are up for grabs throughout the Fourth of July sales with discounts being applied to all sorts of things. So leading up to the main day and for a short time afterward, we’ll be rounding up the best savings across smart home tech, appliances, grills, mattresses and much more.

How we choose the best July 4th TV deals

Many of us here at CNET have covered shopping events for well over five years, including Black Friday, Prime Day, Memorial Day and countless other sales. In that time, we’ve learned how to spot the best deals among a sea of thousands of superficial offers and scams, and we only surface the best offers from trusted retailers.

We look for real discounts, quality reviews and remaining sale time when choosing smart home deals to show you. We have a team of devoted experts who have tested hundreds of TVs to make sure we’re only bringing you the best of the best.

  • Real discounts mean exactly that. We check pricing history for products on sale so we know when it’s a case of an inflated manufacturer-suggested price rather than a genuine saving. 
  • Quality reviews and testing are super important for any product, and especially so when it comes to the devices used in your personal spaces. A discount isn’t worthwhile if it results in a subpar product experience, no matter how much you saved. 
  • Remaining sale time is a huge part of our vetting process. Some deals are only around for a short time or may be limited in supply. If that’s the case, we’ll let you know upfront so you don’t come back to the deal later only to be disappointed.