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Ubisoft pulls advertising from X
Ubisoft has pulled its advertising from X, Axios reported. The company was running a campaign for Assassin’s Creed Nexus VR, which released last week. The publisher told the outlet it has since “paused advertising” on the social media platform. GamesIndustry.biz has reached out to Ubisoft for further clarification. Apple, IBM, Disney, Comcast/NBCU, […]
Activision Blizzard to end hybrid work for QA employees
Sign up for the GI Daily here to get the biggest news straight to your inbox Activision Blizzard is ending its hybrid work model for QA staffers next month. The mandate will result in quality assurance employees in Minneapolis, Austin, and El Segundo returning to office work full-time. QA workers were advised […]
Starfield is the fifth biggest game launch in Europe this year (so far)
Starfield was comfortably No.1 across Europe during its launch week, GSD data shows. The Xbox game, which is also on PC, became the fastest-selling new IP of the year, and the fifth fastest-selling game of the year overall. Its launch sales are ahead of Final Fantasy 16 and Resident Evil 4, but […]