Highlights
- Twitch is expanding its Partner Plus program to offer higher revenue splits, aiming to make streaming on the platform more enticing.
- Partner Plus will now offer both Partners and Affiliates the chance to receive the 70/30 revenue split, as well as removing the $100,000 cap for Affiliates and renaming the program to “Plus.”
- The changes come as Twitch faces increased competition from platforms like Kick and YouTube, with creators leaving for better deals.
Twitch has announced a major change to its Partner Program set to start later this year, expanding the qualifications for the site’s lucrative revenue split. The streaming platform’s partnership program has undergone a plethora of major changes throughout recent years, both adjusting its revenue splits and changing its partnership contracts. Last year saw Twitch introduce a new 50/50 revenue split with partnered creators, which was met with significant controversy and later saw a 70/30 revenue split introduced through its Partner Plus Program. Now, Twitch is set to expand its highest partnership tier.
While Twitch has long stood as one of the biggest streaming services, recent months have seen major competition step up to challenge the Amazon-owned platform. New start-up Kick, co-founded by popular streamer Trainwrecks, has seen several popular banned creators like Adin Ross and Amouranth migrate to the website. YouTube has also continued to pose a major threat to Twitch’s dominance, with beloved content creators like MoistCr1tikal ending their exclusivity with the site. Now, however, Twitch is looking to make streaming on the platform more enticing with higher splits.
Twitch’s Long-Reigning Most-Watched Streamer Loses Top Spot
Twitch’s long-reigning most-watched streamer loses the coveted top spot, marking a significant shift in the platform’s rankings.
As reported by IGN, a new announcement from Twitch has revealed the site is planning to expand its “Partner Plus” program, beginning in February. Following the change, Partners and Affiliates will both be able to earn the 70/30 revenue split promised by Twitch as a reward for reaching 300 “Plus Points” through paid and gift subscriptions. The adjustment marks a substantial decrease from the former 350 point threshold, with Partners also qualifying for a 60/40 split if they maintain 100 points for three consecutive months. Qualification for the program will begin on February 1, with the higher revenue splits launching on May 1.
Twitch Partner Plus Program Changes
- Both Partners and Affiliates can qualify for the 70/30 revenue split after reaching 300 Plus Points.
- Partners can receive a 60/40 split if they maintain 100 Plus Points for three consecutive months.
- Twitch is removing the $100,000 cap on Affiliates’ 70/30 revenue splits.
Alongside the changes to Partner Plus, Twitch is also making further adjustments to the lucrative revenue split program. Affiliate streamers will no longer see a $100,000 cap imposed on their 70/30 split, following streamer complaints about diminishing returns from the Twitch partnership program’s 50/50 split after reaching the cap. Twitch is also planning to change the naming of the program to just the “Plus” program, citing the similar change from streaming service Max, formerly HBO Max.
Twitch’s newest changes to its revenue splits will see the company attempt to mend its relationship with many of its top streamers. The revenue split alterations were a highly controversial change that has seen competitors like Kick take advantage, with Kick offering a 95% revenue share for streamers. Twitch has also seen major concerns regarding its financial viability in recent months, with Twitch CEO Dan Clancy confirming earlier this month that Twitch is not profitable. Twitch’s revenue split changes look to help make streaming on Twitch more appealing for a wider range of content creators.
