If you are one of those people who likes to follow meme pages on social media, you have probably come across this phrase “We want things in SUS!” Distribute some profiles that exist. The publication is a joke referring to the cast of the horror film. Demi Moore my Margaret QualleyPresented in Cannes and successfully exhibited in Brazil. From major film festivals to popular tastes on Instagram's most engaged pages, “Substance” It does what many other works dream of: breaking the bubble, captivating a loyal audience and earning the early title of “Movie of the Year.”
Initially, after its acclaimed debut at the world's most prestigious film festival, “Substance” It was said to be a “horror movie starring Demi Moore in frontal nudity.” At 61 years old, the actress “Striptease” my “Ghost – From the other side of life” In fact, in this film, the French filmmaker's first work in English, it emerges in a unique way. Coralie forget. But this is not because of her nudity, but because of how Moore exposes her own vulnerabilities in a world that constantly demands thinness and perfection from women.
The memes play with the film's premise and mock the tyranny of beauty
in history “Substance”We meet Elizabeth Sparkle (Moore), who, at 50, is far from her glory days. Despised by the entertainment industry, she hosts a television show in which she does aerobic exercises similar to Jane Fonda's hit show.
When she discovers that the announcer thinks she is too old and wants to replace her, Elizabeth takes advantage of someone knocking on her door and decides to watch The Substance. Now, the two versions of Elizabeth and Sue (Quali) have to change places every 7 days so that nothing goes wrong and understand that they are both the same person.
Several memes and joke sites have taken advantage of this hook, reveling in the film's potential. Comparisons between physically similar younger and older artists are popping up online, playing on the idea that people have “taken substance.”
The comparisons are, of course, humorous, and a way to promote the film and perpetuate its message, which criticizes the imposition of the tyranny of beauty on women.
To maximize the effects of increasingly exaggerated and questionable aesthetic practices, “Substance” It speaks directly to contemporary society and is unforgiving of the power structures that cause people, especially women, to be perpetually dissatisfied with their appearance. Demi Moore herself, with great passion and ridiculous acting, has already had her unfortunate encounters with “refreshing” procedures, and shows all her weaknesses and her own fears before the public. .
Bursting the bubble, “The Substance” shows that the public wants new stories
Premiering at this year's Cannes Film Festival, Fargate won Best Screenplay for the film. “Substance” It is a very happy occasion for the film industry and it is rare for a film to be accepted by specialized critics and the public without the need for an Oscar-type device.
In fact, this is something that is increasingly happening with original films, an urgent recognition by the market of the need for fewer remakes and sequels and more new stories. Yes a movie with impressive scenes “Substance” Having managed to become so popular (and deservedly so), it is time to see that the public is ready for the challenge and surprise.
