June 8, 2023

[Disclaimer: GamesIndustry.biz was partnered with E3 and parent company ReedPop was organising this year’s event.]

Take-Two Interactive has all the time been a vocal supporter of E3, to the purpose the place it could safe company sales space house on the occasion even in years the place it had no massive video games to indicate off.

So when GamesIndustry.biz had an opportunity to talk with Take-Two CEO Strauss Zelnick across the firm’s monetary outcomes yesterday, we requested in regards to the writer’s present angle towards the occasion given the current cancellation of E3 2023.

“We have all the time been a supporter of E3 and I believe it served an amazing objective as a present for the media, as a present for traders, as a present for distribution companions and customers who’re avid in regards to the enterprise, ‘prosumers,’ if you’ll,” Zelnick stated. “That served an amazing objective for us, particularly once we had new merchandise to indicate.”

Zelnick added that E3 may proceed to play a job for the trade, “but it surely in fact must serve everybody who’s a participant within the enterprise.”

“And I believe for a time period, a few of the giant gamers within the enterprise took E3 with no consideration and determined to step away from the present, however nonetheless be within the publicity enterprise on the similar time and in the identical location, and I believe that’s problematic. I believe you both need to help the present, or there is not going to be a present.”

Zelnick didn’t specify which giant gamers he meant, however Digital Arts is one doubtless candidate, because the writer opted out of E3 starting in 2016 and as a substitute ran its personal EA Play occasions elsewhere in Los Angeles within the days instantly previous E3.

Nintendo scrapped its E3 press conferences in favor of Nintendo Direct-style video showcases starting in 2013, however continued to have a sales space on the present flooring annually the in-person occasion passed off.

In 2018 Microsoft moved its sales space exterior the primary E3 venue and into the close by Microsoft Theater, but it surely was nonetheless an official E3 occasion.

Sony left E3 starting with the 2019 present, and even earlier than the pandemic prompted the cancelation of E3 2020, the PlayStation maker had confirmed it could not be showing on the present.

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