Samantha Armitage dealt a major blow to her former Channel Seven boss when she walked out of rival Nine's Upfronts on Thursday.
The former Farmer Wants a Wife presenter, 48, recently shocked her fans when she left Seven after 21 years, and now rumors are rife about her next move.
It was recently reported that he signed a deal with Channel Nine to host a new Bachelor spin-off dating show called The Golden Bachelor.
Now, Samantha has added fuel to the rumors by landing Nine's Upfronts, where the network will reveal its 2025 programming slate to guests.
Samantha was all smiles as she looked very glamorous at the star-studded event, highlighting her engagement to the nines.
She donned her own revenge outfit, cutting a sophisticated figure in a high-necked red midi dress with a keyhole cutout at the neck.
Samantha added a few extra inches with a pair of metallic silver heels and packed her essentials in a matching bag.
The TV favorite paired her chic ensemble with a pair of gold hoops and opted for a more glamorous makeup palette.
She led the way in celebrity participation in the festivities, as a host of notable TV stars attended the glitzy event.
Samantha Armitage took a swipe at her former boss at Channel Seven on Thursday as she stormed out of rival Nine's Upfronts event.
The former farmer adores his 48-year-old wife, who recently shocked fans when she left Seven after 21 years, and now rumors are rife about her next move.
He has reportedly signed a deal with Channel Nine to host new Bachelor spin-off show The Golden Bachelor, and added fuel to the rumors by appearing on Nine's Upfronts.
In attendance was Sylvia Jeffries, who cut a sophisticated figure in an elegant red dress.
Today Extra with David Campbell, 38, showed off his signature sense of style in a sleek black jacket and matching pants, with a chic top.
She added a pair of black strappy heels to her body and let her outfit do the talking while keeping her accessories to a minimum.
Sophie Monk made sure all eyes were on her as she made her spectacular arrival at the exclusive invite-only lunch.
The Love Island Australia presenter, 44, put on a leggy display in a pink minidress, which she teamed with a pair of metallic-heeled slip-ons.
She accessorized her glamorous look with a pair of hoop earrings and made sure to turn heads as she posed for the cameras.
Elsewhere, The Block's Shelley Croft radiated elegance in a high-necked black dress with a billowing skirt as she flashed a big smile for the cameras.
Marry at First Sight expert Alessandra Rampola, TV presenter Deborah Knight and A Current Affair host Alison Langdon were among others.
Interviewed by The Daily Telegraph on The Everest, Samantha recently dropped a big hint about her new TV show. Sydney.
Noting her involvement in the One Nine show, Samantha smiled as she looked super sexy in her cute revenge outfit.
Samantha's participation on The Golden Bachelor has poured cold water on rumors that former Bachelor host Osher Gunsberg will return to the show.
At Nine Upfronts, the launch of the network's 2025 programming, Sylvia Jeffries cut a sophisticated figure in an elegant red dress.
Sophie Monk made sure all eyes were on her as she made her spectacular arrival at the exclusive invite-only lunch.
The Love Island Australia host, 44, showed off plenty of leg in the pink minidress, which she teamed with a pair of metallic-heeled slip-ons.
'Look here, look at this place. “There are exciting times ahead,” he said, giving the interviewer a slight smile, while refusing to confirm whether he had signed with Nine.
The alleged nine-dollar deal is rumored to be a “significant sum,” but exact figures have not been revealed, according to sources.
The announcement comes after months of negotiations between the star and her new network, with Samantha reportedly signing with The Golden Bachelor.
“There was a bit of back and forth but I think the deal has been signed,” a source told The Daily Telegraph last week.
The Golden Bachelor is a spin-off of the series The Bachelor, but it differs in that the contestants on the reality dating show are older people.
The final season of the US version of the show was a huge success, with its finale attracting 6.1 million viewers, making it the final episode of the US Bachelor series as of 2021.
'It was a smart decision for Sam and Nine. “She was perfect for the show and breathed new life into Farmer Wants a Wife,” the source added.
Entertainment journalist Peter Ford joined the debate, stating none other than Samantha, host of the Australian version of the ABC US smash hit.
She accessorized her glamorous look with a pair of hoop earrings and made sure to turn heads as she posed for the cameras.
Elsewhere, The Block's Shelley Croft radiated elegance in a high-necked black dress, while Deborah Knight looked sophisticated in another black dress.
Alison Langdon looked stunning in a red dress and nude heels as she attended the event with her pals.
First look expert Alessandra Rampolla looked elegant in a satin brown off-the-shoulder dress, which she paired with clear heels.
Peter turns to X and responds to an internal report about the media host, saying he must be the former farmer's wife's manager.
“If I was a punter I'd put money on @samarmytage,” Peter suggested.
The report sparked rumors that former Bachelor host Osher Gunsberg would return to the franchise.
The Australian name announced his departure from Seven in August after 21 years with the network.
Samantha became a host of popular dating show Farmer Wants A Wife last year after first appearing as a guest host alongside former host Natalie Kruslewski.
But he shocked fans of the franchise in August when he announced he was leaving Seven after 21 years.
Sam described the departure as “sad and bittersweet” and told The Daily Telegraph he felt his time had run out and was excited about his future.
'I'm big on intuition. I listen to my instincts. I'll know when the time comes. “I'm proud enough to step back and say, 'I've done what I can do here,' and I'll move forward,” he said.
'This is not the end. This is the end of this chapter.'
