Companies that want to stand out must overcome their “fear of the new” and incorporate digital technologies into their routine, says an expert on the subject. A current example is artificial intelligence (AI).
The adoption of digital technology in companies contributes to rapid growth. This is the conclusion of a study published by Microsoft in 2022. According to the data obtained, companies that are considered pioneers in the use of technologies are twice as likely to achieve their business objectives and greater capital growth.
From the point of view of Paulo de Azevedo Pacheco, entrepreneur, lawyer and expert in process management through technology, the research reinforces a trend already proven throughout history: whoever understands and properly uses innovation stands out in the market.
However, he makes an observation. “It is important to highlight that over time a certain 'new fear' always emerges. Today artificial intelligence (AI) is in the center of attention,” he analyzed.
For example, in Brazil, 43% of people fear losing their jobs due to the advancement of AI. The search is carried out by the Institute of Social, Political and Economic Research (IPESPE) of the Brazilian Confederation of Banks (Febraban). Pacheco draws parallels to the past and says a similar fear was present with the advent of computers, the Internet, cell phones and smartphones.
Pacheco explains that in each era of innovation, operations disappeared and companies closed, but new opportunities, new businesses and markets emerged. “Technological evolution may be scary at first, but history shows that it is a powerful engine of growth and change, reaffirming the potential of digital technologies to accelerate business growth,” he analyzed.
As an argument he cites the case of the introduction of computers in organizations. At the same time these teams scaled back operations, they also gave way to others like software development and data science fields.
“Similarly, AI creates new opportunities, automates repetitive tasks and frees up resources for strategic operations, thus opening space for previously unimaginable innovations. Every technology that emerges forces companies to adapt and reinvent themselves, but there is always room. To grow,” says Pacheco.
Companies that manage to adapt to AI will take advantage of the opportunities, says the expert. In this step, he shares some guidelines on how to implement new technologies in your business.
“As with previous changes, such as the age of computers and the Internet, it is important to train employees to understand and use new tools. Developing and improving digital skills is essential to ensure successful adoption of technology,” he guides.
For Pacheco, it is important to start with small implementations. That means identifying areas where technology can generate quick and concrete results, helping to overcome initial resistance to innovation and building trust in solutions.
In this way, an entrepreneur who sells products online can start the AI implementation process by automating customer service in chat. Then, evaluate the results and extend the changes to other areas such as inventory control, financial management, order tracking, etc.
“The secret is not to fear change, but to accept it as part of a long and continuous evolution, to prepare ourselves for the future,” he summarizes.
To learn more about this topic, follow an expert in your network: https://www.youtube.com/@pauloapacheco
https://www.linkedin.com/es/pauloazevedopacheco/
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