OnlyFans stars earn more than most football stars

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American adult actress Sophie Rain's posts on X have caused quite a stir. She shared a screenshot of her total earnings on OnlyFans over the past 12 months.

American Sophie Rain earned $43,477,695 through the OnlyFans platform between November 28, 2023 and November 28, 2024. More than almost every CEO, sports star, and entertainment superstar in the world.

Compare: According to the financial magazine “Forbes”, Real Madrid paid Vinicius Jr., the runner-up for this year's Ballon d'Or, an annual salary of approximately US$40 million. Last year's Ballon d'Or runner-up Erling Haaland received an annual salary of approximately $46 million from Manchester City. Sophie Rain is four years younger than these two outstanding footballers and her OnlyFans earnings sit between the two football stars.

Another numbers game: the combined 2023 CEO salaries of the Swiss companies Novartis, Nestlé, Roche and Swisscom will be about 38.85 million Swiss francs, equivalent to $44 million. So “only” nearly $500,000 more than the young American woman earns alone.

Sophie Rain, known for having over 5 million followers on Instagram and 9 million followers on the TikTok platform respectively, shared her OnlyFans earnings and thanked her in a post on X (formerly Twitter).

Not all content creators are wealthy

OnlyFans has grown into the most well-known payment platform for “content creators” in recent years. Originally intended as a subscription platform for a variety of exclusive content, OnlyFans has grown into a multi-billion dollar business, largely thanks to its adult content business.

A recent financial report from Fenix ​​International, the parent company of OnlyFans, shows the platform's success in fiscal 2023: the number of creator accounts increased by 29% to 4.1 million, and the number of fan accounts increased by 28% to 305 million. The company's sales increased 19% to $6.6 billion, an increase of $1 billion from the previous year.

OnlyFans takes 20% of the creator’s revenue directly. Fenix ​​International's sole owner Leonid Radvinsky paid $472 million in dividends last year, The Daily Telegraph reported.

However, for most creators, income is still more limited. According to Variety's analysis, 4.1 million creators will earn a total of $5.32 billion in 2023, which equates to an average annual income of about $1,300. However, this number is skewed because it includes both inactive and low-income accounts.

For the majority of creators, this means that the dream of making quick money on OnlyFans will no longer become a reality. Instead, for many, the platform remains an additional source of income, barely enough to cover their living expenses.

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