McDonald’s is Introducing a New Kind of Big Mac

McDonald’s is introducing the Chicken Big Mac in the United States for a limited time and has teamed up with Twitch star Kai Cenat for its release. The Chicken Big Mac has been available at various McDonald’s around the world for some time now, but it’s finally debuting in the US. The campaign is also the first time that the food chain collaborates with Twitch celebrity Kai Cenat.

On October 2, McDonald’s teased a collaboration with Kai Cenat through a mysterious social media post, leaving fans wondering what the two parties had in store. The post had a specific date in sight too, hinting that McDonald’s would disclose more details on October 10. Many users speculated that the team-up would consist of a Kai Cenat-themed meal, as McDonald’s has done with other celebrities like BTS and J Balvin. However, McDonald’s has revealed that its big surprise comes in the form of a new menu item and that its release is related to the collaboration with Cenat.

In a press release, McDonald’s has announced the debut of the Chicken Big Mac in US territory. It will be available starting October 10 at participating locations for a limited time. The food chain also revealed that Twitch star Kai Cenat would review the Chicken Big Mac during a livestream. Fans who wish to know when Kai Cenat will go live and share his opinion about the Chicken Big Mac will have to tune in to McDonald’s social media channels. Kai Cenat is among Twitch’s most subscribed channels in history, so many eyes will be on the Chicken Big Mac’s debut. According to McDonald’s, Cenat “will welcome his famous friends” to try the sandwich, so fans can expect some familiar Twitch faces to join the livestream.

McDonald’s Teams Up with Kai Cenat to Launch the Chicken Big Mac

As its name suggests, the Chicken Big Mac switches the original Big Mac’s beef patties with tempura battered chicken ones, while maintaining the same toppings and sauce. “It’s Not Not a Big Mac,” as McDonald’s puts it. Kai Cenat had previously shared his love for the classic Big Mac with his audience, and given how large his platform is, it’s no wonder McDonald’s chose to collaborate with the streamer for the Chicken Big Mac’s US debut. Considering that many fans were unhappy with McDonald’s partnership with Genshin Impact, perhaps a collaboration with Kai Cenat will be a step in the right direction.

Over the years, McDonald’s has teamed up with different celebrities and franchises to give fans special meals, collector’s toys, or limited gaming merchandise. Recently, a Genshin Impact fan got exclusive McDonald’s items from a friend who worked at the food chain. If the Chicken Big Mac campaign with Kai Cenat becomes popular among fans, McDonald’s and other restaurants might see the potential in working with top content creators more often.