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Liam Gallagher was mercilessly mocked by fans as if he was working at Lidl after he designed a £400 red, yellow and blue jacket with Pergas.
The Oasis singer, 52, stars in a new photo shoot with the fashion brand to celebrate the 'Iconic Reunions in 2024' ahead of her long-awaited tour with her brother Noel, 57, next year.
Liam owned the prestigious outerwear brand's jacket in the 1990s, before Oasis rose to fame.
Fans couldn't help but notice the colors of the jacket, which bore a striking resemblance to the budget supermarket brand's logo.
One Instagram user wrote: “Liddle is asking his staff to come back” and captioned his comment with two crying and laughing emojis.
Liam Gallagher was ridiculed for wearing a Little-style coat
Liam Gallagher was mocked for wearing a Little-style coat after fans compared it to the supermarket's budget brand.
A second wrote: 'The perfect jacket for Lidl workers'
Lidl's Irish social media team also got involved and left two confused emojis in response.
In an even wilder comment, one fan asked: 'Why does Liam look like a Venezuelan dictator?'
But some fans seemed to approve of the colorful coat, as one wrote: “Cool jacket, the jacket Bergas had in those early rave days.”
Even music star Professor Green gave his approval, leaving three fire emojis.
The coat sells for £400 and comes after the Wonderwall singer offered to perform a gig at the supermarket.
Liam is scheduled to appear at Manchester's troubled Co-op Live venue on June 15-16 and June 27-28 on his annual Sure Maybe tour.
But after the stage was cut there was a series of shows including comedian Peter Kay and American singer Olivia Rodrigo, who replaced it with a singer playing Lidl.
Lidl's Irish social media team also got involved and left two confused emojis in response.
A fan commented that she looked like an employee of a supermarket chain because of how the jacket matched the brand's colors.
That's what fans think of the jacket after comparing their new coat to the colors adorning the famous budget brand.
Venue Co-op Live (pictured) experienced “technical difficulties” and canceled a number of shows, including performances by comedian Peter Kay and American singer Olivia Rodrigo.
Responding to a fan who asked if his shows would still happen in June, Gallagher said: “I'm sure they'll figure it out by then.”
Next, Lidl added some suggestions to Liam Gallagher's 'Lidl Arena' setlist.
Noel and Liam meet again in the summer of 2024, 15 years since their last performance.
The brand is known for its tongue-in-cheek marketing and recently tapped Martine McCutcheon to host Just a Little Bit for its latest ad campaign (Ooh Aah).
The star responded to a fan who asked what Co-op Live's plans were for canceling their shows in Manchester: 'Kick in Lidl'.
The brand, which recently collaborated with former EastEnders star Martin McCutchen for its new advert, is known for its tongue-in-cheek social media posts.
Oasis announced their long-awaited reunion on August 27 with Reunion
But Noel and Liam will reunite on July 4, 2025 for their first UK show since splitting up at Cardiff's Precision Stadium. and recently announced its supporting legislation.
The brothers last performed together at the V Staffordshire Festival on 22 August 2009.
