Models and pop stars graced the runways as the Victoria's Secret fashion show returned five years after being canceled.
The lingerie brand's show was pulled after its 2018 edition drew low ratings and criticism that it was sexist, outdated and lacking diversity.
It returned on Tuesday in New York, where 50-year-old British supermodel Kate Moss made her debut at the event, and her 22-year-old daughter Lila also appeared on the catwalk.
The program also included musical performances by Blackpink's Cher, Tyla and Lisa.
The fashion show, which began in 1995, has attracted millions of viewers every year and famous performers such as Rihanna and Taylor Swift.
However, viewership dropped and the brand was plagued by controversy. The chief executive left shortly after the 2018 show, which was watched by three million viewers on U.S. television, down from nine million four years earlier.
At the time, the New York Times said Victoria's Secret was a “steadily declining” brand, while the Wall Street Journal said it had “lost its appeal.”
In 2017, the event was held in Shanghai, China, but ran into problems when Katy Perry and Gigi Hadid were reportedly denied visas.
Chief Marketing Officer Ed Razek in 2018, he apologized for comments about why transgender and plus-size models were not featured on the runways.
This year's return promised to “honor all women” featuring British design director and creative director Janie Schaffer says WWD Victoria's Secret “has grown a lot as a company over the last three years.”
On Tuesday, Brazilian model Valentina Sampaio, who became the first transgender model to represent Victoria's Secret in 2019, appeared on the catwalk.
Another transgender model, Alex Consani, also appeared.
Plus-size models including Ashley Graham and Paloma Elsesser also walked the famous runway, but some saw it as a symbolic gesture given the company's history.
“Thin, conventionally attractive models”
While Kate Moss' appearance in a black lace dress and signature angel wings was unexpected, several familiar faces returned to the catwalks.
Gigi and Bella Hadid showed off multiple looks, including matching red lingerie, and fan favorites Barbara Palvin and Candice Swanepoel also showed up for the walk.
Former America's Next Top Model host Tyra Banks (50) appeared at the event for the first time since 2009.
Another model to return was Adriana Lima, who walked in 2018 before the series was canceled.
Reactions to this year's program were mixed, including: Dani Maher z Harper’s Bazaar writing, “Were there any moments that stuck out in my brain with similar urgency (as with previous performances)? “I'm not so sure about that.”
Schaffer emphasized its diversity, saying there were 50 models from 25 different countries.
But Maher wrote that despite this, “the runway was still overwhelmingly dominated by thin, conventionally attractive models.”
This was repeated by Aiyana Ishmael, Deputy Editor-in-Chief of Teen Voguewho wrote, “As I watched skinny models take to the runway after skinny model, I was catapulted back to my childhood living room, where I watched women who didn't look like me set beauty standards that most women will never meet.”