Helen Skelton is the latest star to be targeted by AI-generated scams, with fake pictures of her flooding social media.
Hundreds of fans on X reportedly spotted Helen's fake ads, which featured images of the host in AI-generated underwear.
Meanwhile the BBC Morning Live presenter, 41, has not commented on the scam, warning anyone who comes across untrustworthy posts and websites.
East Midlands Cyber Security Center X shared: 'X users may have seen clickbait ads in their feeds which appear to target TV presenter and actress Helen Skelton.
'Our advice is not to click on ads. Similar previous ads have led to people being duped.'
Helen Skelton, 41, is the latest star to be targeted by AI-generated scams, with fake pictures of her flooding social media.
Hundreds of fans on X reportedly spotted Helen's fake ads, which featured images of the host in AI-generated underwear.
Commenting on the AI-scandal, fans wrote: 'Why are so many bots showing Helen Skelton… I'm blocking them by the dozen if I miss something',
'Why is Helen Skelton undressing in various stages with fake AI-generated newspaper headlines on my timeline? Why Helen Skelton? strange',
'What are these incessant fake Helen Skelton adverts all about? Poor Helen,
'I don't know why this site keeps tricking me with BBC News adverts featuring Helen Skelton? What did she do about it?',
'Why is every 4th post on my timeline a fake news headline about Helen Skelton!!!!'.
MailOnline has contacted Helen's representatives for comment.
Helen shares her three children – Ernie, 9, Louise, 7, and Elsie, two – with her ex-husband, retired rugby league player Richie Myler.
The former Blue Peter presenter and Richie, 34, split in 2022 after a decade together, and Helen moved out of their marital home in May.
Richie recently welcomed a second child with Stephanie Thirgill, 33, daughter of Leeds Rhinos chairman Richard Thirgill and worth a quarter of a billion pounds.
While the BBC Morning Live presenter would not comment on the scam, anyone coming across untrustworthy posts and websites was warned.
The East Midlands Cyber Security Center shared a statement on X following the scam.
Fans shared on X that Helen's dozens of fake ads should be blocked and reported
The former Blue Peter star shares her three children – Ernie, 9, Louise, 7, and Elsie, two (all pictured) – with her ex-husband, retired rugby league player Richie Myler.
The former Blue Peter presenter and Richie, 34, (pictured in Happy Times) split in 2022 after a decade together and Helen moved out of their marital home in May.
Richie recently welcomed a second child with Stephanie Thirgill (both pictured), 33, daughter of Leeds Rhinos chairman and £250 million-plus Richard Thirgill.
The rugby ace welcomed son Freddie with Stephanie and the pair already share daughter Olivia, born in May 2023.
In July, Helen shared a snap inside her new home in Cumbria following her split from Richie.
Coming out of the divorce, the star returned to his hometown to live with his parents.
Helen's former home is a sprawling property made up of two adjoining houses.
It includes eight bedrooms, six bathrooms, four reception rooms, an annex and an outdoor heated pool.
She and Richie spent £1.1 million buying two adjacent properties set in an exclusive gated community.
