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Gwyneth Paltrow was spotted filming an ad for her brand Coop on Christmas Tuesday.
The Iron Man actress, 52, who recently went braless, showed off her bust in a low-cut gray dress that hugged her petite figure while out in New York City.
She paired her first look with a silver snake necklace and olive green stilettos.
The blonde vixen opted for a more festive look, wearing a luxurious navy fur coat with a matching A-line dress underneath.
Her straight locks were down and tucked into her coat as she waved to fans and photographers.
Gwyneth Paltrow filmed a Christmas ad for her brand Coop in New York on Tuesday.
When he photographed the advert, he posed with a decorated Christmas tree near a Coop store.
Gwyneth launched the health and lifestyle brand in 2008. The company began as a weekly health newsletter she wrote while living in London with her family.
He assumed the title of CEO in 2016 and frequently promotes the brand on social media. This includes a wide variety of products such as skin care, jewelry, facial serums, brushes and body butters.
The company moved its headquarters from New York to Santa Monica in 2016. Physical locations in Los Angeles, Montecito, Sag Harbor, Mauna Lani and Larkspur, California.
Coop has previously been criticized for major fringe health practices, such as selling glass for genital insertions and a $725 pajama set.
According to data from PitchBook, the brand is valued at $250 million and has raised more than $82 million from venture capital firms and private investors.
Coop has proven successful by increasing its beauty revenue by 40% over last year.
Paltrow owns about 30% of the individual shares.
When she's not busy promoting her business, the mother of two stays busy with her son Moses, 18, and daughter Apple, 20.
In May, she admitted to Culture magazine that she's more passionate about online and is grateful that her teenage children keep her informed.
When asked how she will manage the Internet while her children go to college, she said, “Fortunately, I talk to my daughter several times a day and I'm sure that will be the case when Moses is gone.”
The blonde vixen opted for a more festive look, wearing a luxurious navy fur coat with a fitted A-line dress underneath.
When she's not busy promoting her business, the mother of two has her hands full with her son Moses, 18, and daughter Apple, 20; Seen in 2022
Paltrow shares Moses and Apple with her ex-husband Chris Martin of Coldplay; Gwyneth and Chris Spotted in Throwback Snap
In 2018, Gwyneth married screenwriter Brad Falchuk after hitting it off on the set of Glee; Seen in January 2024
Paltrow shares Moses and Apple with her ex-husband Chris Martin of Coldplay; The couple said 'I do' in 2003 before ending their marriage in 2016.
Of their relationship, she told British Vogue: “We don't fit. But man, do we love our children?
In 2018, Gwyneth married screenwriter Brad Falchuk after hitting it off on the set of Glee.
