October 3, 2023

The ESA and events company ReedPop will no longer be working together on E3 events going forward, with 2024’s event looking increasingly unlikely.

As per GamesIndustry.biz, the two have parted ways despite signing a multi-year agreement last July for the PAX organiser to help bring the show back earlier this summer. In addition, the ESA says it has informed the LA Convention Center – the traditional home venue of the US based gaming event – that it will not holding a show there in 2024, meaning that if it does come back next year, it’ll have to be held in a new venue. However, GamesIndustry.biz understands that the ESA is working on a “complete reinvention” of the show for 2025.

It’s said that both parties agreed to terminate their relationship as a “mutual decision” despite the original multi-year plan. ESA President and CEO Stanley Pierre-Louis said in a statement: “We appreciate ReedPop’s partnership over the past 14 months and support their ongoing efforts to bring industry and fans together through their various events, While the reach of E3 remains unmatched in our industry, we are continuing to explore how we can evolve it to best serve the video game industry and are evaluating every aspect of the event, from format to location. We are committed to our role as a convenor for the industry and look forward to sharing news about E3 in the coming months.”

We’ve not had a full E3 show for several years now, as the event was put on hold during the global pandemic. The plan to bring it back this year was unfortunately one that would ultimately not come to fruition, as E3 2023 was cancelled back in March after the event “did not garner the sustained interest necessary to execute it in a way that would showcase the size, strength, and impact of our industry.”

In the meantime, many publishers have held their own events over the summer, and the space has largely been taken up by projects such as Geoff Keighley’s Summer Game Fest. Meanwhile, in person events have been served by such things as Europe’s Gamescom 2023 show, which took place last month.

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