Bahian businessman wants to change nails for false ones and open a hair prosthesis school

Lucas Figueiredo was just 12 years old when he started working in the beauty industry. After teaching himself how to do nails when he lived in Santo Amaro, Reconcao, today he transformed the aesthetics of his hands into another important aspect for both men and women: hair.

Lucas Salvador, now 28 years old, is one of the leading names in hair prostheses focusing on afro hair. For entrepreneurs there is a salon called Lucasarts located in the Pernambus neighborhood.

“I started working with this because I noticed that many men take care of themselves in their youth and then abandon self-care,” explains Lucas in an interview with Terra.

Since training in 2022 at Studio Dapa Certo in São Paulo, Lucas says he has already seen a return on his investment and that his clientele is diverse. There is also diversity in the products offered.

“Today, a request costs between R$ 150 and R$ 200. It depends on the length of hair the client wants, the type of hair, whether it is natural or synthetic. “Each synthetic was made by me, by thread and by hand,” he says proudly.

Trusted market

The stylist does not detail his monthly income, but the potential is there in his chosen market. According to data from the Brazilian Institute of Geography and Statistics (IBGE), hairdressing activities and other beauty treatments will generate almost 2 billion reais in 2022.

The specialty of hairpieces and prosthetics is also promising. The Brazilian Society of Dermatology (SBD) estimates that 42 million Brazilians have some degree of hair loss and products like Lucasarts are the best option for those looking to cover baldness or hair loss.

“During the holiday seasons or special events like graduations, the search for prosthetics is high. So in a good period, I can handle more than ten requests. Since I have loyal clients, I am always making applications,” he adds. .

Success in the local market has already inspired Lucas to dream even bigger. As a student, he now specializes in synthetic courses and wants to teach what he learned in classroom school.

With a goal in mind, you know what to do.

“I have to invest well. To do this, I save 20% of my money in a savings account,” he adds.

Courses and branches throughout Brazil

Studio Tapa Certo, where businessman Lucas Figueiredo learned to use hair prostheses, is located in São Paulo and is not just for Bahians. Founded three years ago by Oberdã Luz, it also reached Santa Catarina and Rio de Janeiro.

“From the moment I noticed the lack of afro hair prostheses, I understood that the market would be lucrative. I noticed that in Brazil few people did this procedure, which depended a lot on the specialists who performed it,” he explains.

A year after establishing the studio, Oberta decided to travel the states teaching barbers how to make prosthetics. Bahia, Minas Gerais, Santa Catarina, Rio de Janeiro and São Paulo received a one-day intensive course on text-by-text technique.

Taking into account courses, cuts and synthetic applications, Oberdã's revenue grew more than 200%. Since then, the business has employed about 15 people, including receptionists and barbers.