Pumpkin Spice – What the hell is that? Is there any pumpkin in there?
Oliver Baroni

The leaves are turning red, autumn is so beautiful. Tens of millions of people around the world are definitely looking forward to the clearest sign that summer is over: the return of the pumpkin spice latte in Starbucks locations.

Fall is here — and the pumpkin spice latte is back in Starbucks stores to prove it.

Image: Shutterstock

But what exactly is pumpkin spice?

Well, first of all, we have to be clear that we're talking about two different things here: “pumpkin spice” spice blends and “pumpkin spice latte” coffee drinks. The concept of pumpkin spice has completely changed since the introduction of Starbucks drinks. Food & Wine magazine thus divides history into the “pre-PSL era” and the “post-PSL era” (PSL stands for, of course…yeah, that's right). We're doing the same thing here.

Before PSL, “pumpkin spice” (literally “pumpkin spice”) referred to the typical spice blend used to flavor traditional American pumpkin pie, usually containing cinnamon, nutmeg, ginger, allspice, and cloves. Spice blends have long been part of American baking tradition. In Amelia Simmons' 1798 cookbook American Cookery, there are two recipes for the spice-rich “Pompkin” cake: one with nutmeg and ginger; Allspice and ginger.

American Cooking - Amelia Simmons, 1796. The first American cookbook. https://upload.wikimedia.org/wikipedia/commons/c/c7/American_Cookery_%281st_Ed%2C_1796%2C_cover%29.jpg

Image: Wikimedia Commons

In the 1930s, spice manufacturers such as McCormick and Thompson & Taylor first introduced “pumpkin pie spice” to the market, a ready-made mixture that eliminated the need for home bakers to purchase and measure individual spices. The version introduced by Thompson & Taylor in 1933 contained nine spices. McCormick's version, launched in 1934, featured cinnamon, ginger, nutmeg, cloves and allspice.

McCormick Pumpkin Pie Spice Retro. https://i.etsystatic.com/9671095/r/il/37c510/5390880991/il_fullxfull.5390880991_tskf.jpg

Image source: etsy

So pumpkin spice contains without any Pumpkin is just used to flavor pumpkin pie.

For years, this spice mixture has been used for its namesake: pumpkin pie and similar pastries. Exactly when and who decided to add this spice blend to lattes is unclear (obviously it's not supposed to be a Starbucks invention). In fact, the American coffee chain began developing the pumpkin spice latte in January 2003 after successfully launching winter seasonal drinks such as peppermint mocha and eggnog latte. The company experimented with different combinations of spices and real pumpkin before settling on a completely pumpkin-free formula.

In the fall of 2003, the final formula was tested in Vancouver, Canada, and Washington, DC. Sales of the drink exceeded the company's expectations, and the following year the product was sold in all North American Starbucks stores.

The first pumpkin spice latte advertising campaign was launched in 2003. https://x.com/RetroNewsNow/status/1694592424872444293/photo/1

Image: Twitter

The pumpkin spice latte quickly became Starbucks' most popular seasonal drink and sparked a trend in pumpkin spice products like candles and air fresheners, as well as everything from donuts to breakfast cereals, cough drops and pasta sauce.

Pumpkin spice everything.

Image: Shutterstock

The success also sparked a wave of crazes, much of which hinted at the drink's popularity among white, middle-class women.

White Girl Meme: It’s pumpkin spice latte hell out there.

Image: icanhazcheeseburger

Then in August 2015, Starbucks changed the recipe, adding real pumpkin for the first time and removing artificial colors. The change appears to be simply an attempt to satisfy customers' desire to see real pumpkin in the ingredients list of products with “pumpkin” in the name. The ingredient list now includes “Pumpkin Pie Flavored Syrup,” which includes sugar, skim condensed milk, pumpkin puree (aha—there it is!), colors, and preservatives. According to the Association of Food Technologists, the 2015 recipe changes were imperceptible to the human palate.

pumpkin spice latte So it actually contains pumpkin. A little bit. Because it contains “Pumpkin Pie Flavored Syrup,” which contains pumpkin puree made from pumpkin.

Can you make your own pumpkin spice latte? Well, you can actually make chai at home with individual spices, but it tastes more like the typical Indian chai, which is sweetened milk tea with spices. PSL is said to taste similar to pumpkin pie – the flavor of spices back Bake and combine with the other ingredients of the cake.

Pumpkin spice latte. You won't find more white girls than this.

Image: Shutterstock

Here's a copycat version from food.com:

raw material:

  • 3 tablespoons pumpkin puree
  • 2 vanilla syrup
  • 1⁄4 TL pumpkin spice
  • 2 teaspoons milk
  • 9 cl (2–3 cups) Frisch gebrühter espresso

Don’t have pumpkin spice mix? no problem:
1/2 teaspoon cinnamon + 1/4 teaspoon ground ginger + 1/8 teaspoon allspice + 1/8 teaspoon nutmeg = 1 teaspoon pumpkin spice

Prepare:

  • In a small pot, combine pumpkin puree with milk. Add vanilla syrup and pumpkin spice.
  • Heat gently, stirring occasionally, until steam and foam form.
  • Pour the contents of the pot into a large coffee mug or goblet and pour in the espresso. Garnish with whipped cream and a dash of pumpkin spice.

Attached:
Global Sales Success or Not: Not everyone likes pumpkin spice lattes…, as I discovered for myself some time ago.

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An emoticon that perfectly embodies the joy of autumn

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An emoticon that perfectly embodies the joy of autumn

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