Washington OlivetoOne of the main names in advertising in Brazil, died this Sunday13, aged 73. Several dignitaries posted tributes on social media Lulu Santoswho posted a photo next to the advertiser and captioned, “My best friend [emoji de coração]”.
“I met Washington Oliveto 40 years ago and over time we became friends, good friends, practically family. Although I have no shortage of memories and lessons, I can only say that I miss him dearly”, he wrote. , in another post. Watch it in full below.
Celebrities mourn death of Washington Oliveto
Finance Minister Fernando Haddad wrote about Washington Oliveto's death. According to the minister, Oliveto “brought Brazilianism to the world in his promotional pieces. His creativity, good humor and appreciation for democracy leave their mark on our popular culture.”
Washington Oliveto brought the Brazilian to the world in his advertising pieces.
His creativity, good humor and appreciation for democracy have left their mark on our popular culture.
My condolences to friends and family. pic.twitter.com/xIhGaM1zW6
— Fernando Haddad (@Haddad_Fernando) October 13, 2024
TV director José Bonifacio Brasil de Oliveira, known as Boninho, mourned Oliveto's death on the networks. “Who doesn't remember the cofap puppy, the pombril boy, the first bra and the brilliant “Hitler for Folha”. He never stops creating, always some idea from him, good text, funny affection. Missed in my life,” Boninho wrote.
Corinthians' official profile lamented Oliveto's death in its profile on X. “One of the icons of advertising, he inherited his passion for Corinthians from his uncle Armando,” the group said in a statement. “Olivetto was vice president of marketing at the club. He was also one of the founders of the Corinthians Democracy Movement. Author of the books 'Corinthians x Others' and 'Corinthians – É brito no franco'.
Note of Regret – Washington Olivetto
Sport Club Corinthians Ballista mourns the death of 73-year-old promoter Washington Oliveto on Sunday (13) afternoon. One of the icons of advertising, he inherited his passion for Corinthians from his uncle Armando.
Oliveto… pic.twitter.com/hqBjch9vvt
— Corinthians (@Corinthians) October 13, 2024
Singer Wilson Simoninha Another tribute to him: “Beyond revolutionizing advertising, he made us proud of Brazil and who we are with his genius, contributed to culture and helped create other geniuses. What a privilege it was to grow up with you, work with him and become his friend.”
Adrian CallisteauThe Record host took to her Instagram Stories to post a black-and-white photo of the promoter with the hashtag #RipWashingtonOlivetto.
Now an actor Lucio Mauro Filho Wrote: “Washington Oliveto, global advertising genius, pride of Brazil! Be still, Master!”
