Braid: Anniversary Edition “sold like dogshit” says creator, company’s future uncertain

Braid creator Jonathan Blow has revealed Braid: Anniversary Edition game was a sales failure, saying the new remaster sold very poorly, so much so there’s concern about his company’s future.

In several livestreams since the remaster was released, Blow was asked if the Braid remaster sold well. In an earlier livestream, Blow was optimistic and said sales usually taper off so they have to wait and see how it performs.

“I’ll put it this way, we’re definitely not sure, It’s not like we sold a million copies day one, which is what you’d expect,” Blow said. “It’s a remaster, right? So you don’t expect it to be like a new game in terms of the hype level. But we just have to see where it lands.”

A later livestream had a fan ask again if the remaster sold well, to which Blow said “No, it has sold horribly.”

“It depends on what your standards are,” Blow added. “It sold well compared to nostalgic things like a Jeff Minter game or Atari 50, it sold much better than all of those. But it still has sold like dogshit compared to what we need for the company to survive. The future is uncertain, let’s put it that way. It hasn’t been good.”

Braid: Anniversary Edition was released this past spring, a remaster of the 2008 original with a new interactive commentary track with over 15 hours of commentary.

A later video again again re-iterated Blow’s views about the sales of Braid: Anniversary Edition, noting it has sold terribly.

A final clip has a viewer ask about Jai, a computer language Blow had been working for a while, to which Blow said that no people are currently working on the programming language at the moment, due to the poor sales of the remaster.

Braid: Anniversary Edition is available now for Windows PC (via Steam), Xbox One, Xbox Series X|S, Nintendo Switch, PS4, PS5, and both iOS/Androd (via Netflix).