FFVII Remake Intergrade Red XIII 3D Billboard Wins Tokyo Ad Award

Final Fantasy VII Remake Intergrade received another accolade, this time from a Japanese outdoor advertising trade group. The Tokyo Outdoor Advertising Association (TOAA) has just released the winners of its biennial Tokyo Outdoor Advertising Contest. The winner of the top honor for the 2021-2022 period was the FFVII Remake Intergrade Red XIII 3D billboard that went up in late December 2021.

The FFVII Remake Intergrade 3D billboard was placed on a large display atop a building in Tokyo’s Minato Ward. It featured the Final Fantasy VII character Red XIII rendered as if present inside the 3D “box” above the the building. The ad was visible from December 20, 2021 through January 2, 2022.

The award from the Tokyo Outdoor Advertising Association was the “Tokyo Governor Award” in the 1st Division (of 4). The TOAA is an advertising industry public interest organization that consists of various companies and other groups involved in creating and placing billboards, neon light displays, traffic ads and other forms of outdoor signage. It is also sponsored by Tokyo’s Chamber of Commerce and Industry. The association exists to help coordinate members’ operations so as to allow development without excessively impacting the “scenic beauty and aesthetics” of Tokyo. The Tokyo Outdoor Advertising Contest is held every two years, and aims to recognize outdoor advertising works that exhibit “excellent design” and “are in harmony with the scenery of Tokyo.”

As for the FFVII Remake Intergrade 3D billboard, it seems the spectacle of the massive leonine creature Red XIII running from Shinra helicopters was in keeping with the look of the city.

Final Fantasy VII Remake is available on PS4, while Remake Intergrade is available on PS5 and PC. Other 3D billboard ads seen lately include ones for Pokémon Scarlet and Violet and for a new season of Gundam Evolution.